How to Create Better Facebook Ads

What you'll learn

• Students will be able to design ad copy and images based on current industry best practise standards
• Students will be able to plan an ad campaign including budgeting.
• Students will know how to launch and optimise Facebook ads for their desired audience and objectives.
• Students will be able to report on and assess the success of their ads.

Requirements

• If you wish to follow along step-by-step, you will need access to Facebook Business Manager, have an Ad Manager account set up, and have a Facebook Page you wish to run ads from.
• You will need to be pumped to master a new set of skills.

This course covers…

In this course, you will learn how to create content for your Facebook ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Ad Manager tool to serve ads.

You’ll learn about online advertising: from identifying and targeting your audience, writing copy and finding the right images for your ads, planning your campaign, how to set up reporting and how to optimise your ads

Who this course is for:

• Are you a small business, wanting to reach a new audience using Facebook ads or retarget an existing audience?
• Are you a social media manager or community manager wanting a crash-course in how to run Facebook ads?
• Are you a marketing manager, looking to target niche audiences using a targeted advertising platform?